[Free-sklyarov-uk] Sony robotic dog advert

[Chris Lightfoot]

On Mon, Jul 01, 2002 at 12:29:08PM +0100, iriXx wrote:
> or perhaps it is?....
> 
> this is precisely what Naomi Klein refers to in the first section of her 
> book 'No Logo'.... that brand names are valued far beyond the worth of 
> the product itself...
> 

I don't see how the issue of brand value -- and certainly
the name `Sony' will be a very valuable `asset' for Sony
-- affects the issue of how a company which both
manufactures hardware and distributes content should
analyse how changes to the copyright law will affect the
effectiveness of both sides of the business.

I think that the bit I'm missing is that, of course, Sony
is big enough that it expects to be able to force the
adoption of standards which are restricted (for instance,
by patents) and use this to create a competitive advantage
for itself in the marketplace. Cf. Microsoft and the PC
boot loader.

-- 
Gentlemen! You can't fight in here! This is the War Room!
(from `Dr. Strangelove')