[Free-sklyarov-uk] Sony robotic dog advert

Chris Lightfoot chris at ex-parrot.com
Mon, 1 Jul 2002 18:11:47 +0100


On Sat, Jun 29, 2002 at 12:46:42PM +0100, Jim Peters wrote:
> You've probably seen the Sony robotic dog advert -- it's on at
> cinemas, on the TV, and apparently also around on billboards and so
> on.  The advert is for a MiniDisc player that has accelerated transfer
> rates for copying music from a computer.  Of course, this is
> completely incompatible with Sony's recent 'copy-protected' CD
> releases.  However, the advert is vague enough to not make any direct
> claims that are obviously untrue.

Is this advertisement on-line somewhere? I'd be interested
to see it.

> P.S.  The options we have for complaints seem to be: the ITC for
> TV-broadcast adverts, and the ASA for almost everything else.
> 
>   http://www.itc.org.uk/
>   http://www.asa.org.uk/

A look at some of the ajudications on the ASA site shows
up some pretty trivial examples. If the advertisement does
indeed seem to create a misleading impression, we should
complain. In most cases there are very few complaints; we
could, I am sure, organise quite a few complaints about
this.

-- 
``Normal people work, eat, breed, sleep and excrete.
  The rest of the time they're watching other people
  eat, breed, sleep and excrete on reality TV.'' (seen on the internet)